Lawyer Vincenzo Colarocco
In the specific case, for instance, how can establish when an Asian company is required to comply with the GDPR? What about those who market their products through an e-commerce portal: the opening of an office in Italy is considered as an establishment?
EU Data Protection Authorities intervened to answer these and other more or less complex questions in order to facilitate the understanding and, therefore, the application of the legal provision. Article 3 of the GDPR lays down two main criteria: the “establishment” and the “object of processing of personal data”. If one of these two criteria is met, the relevant provisions of the GDPR will apply. Moreover, paragraph 3 settles the application of the current legislation in the case of processing of personal data by a data controller that is not established in the European Union but in a region subject to the law of a Member State under international public law.
Clearly, these Guidelines will have the effect to produce strong consequences both on institutions and on european and foreign companies. This is exactly why the European Data Protection Board has submitted the text for public consultation before its final approval.
Therefore, it is expected the final text that will surely be useful in order to guarantee a proper interpretation of the EU regulation.